[SMK] Social Media Knowledge


SMK’s up-to-the-minute In-person Training courses provide a full day of learning, in-person, across Australia and New Zealand. 


Access all online Digital Strategy Courses instantly with SMK Digital Excellence Membership


Get ready for a dynamic and enriching SMK education experience with SMK’s In-Person Training running in Sydney, Brisbane, Melbourne and Auckland. Don’t miss out on any updates, make sure you’re subscribed to SMK for all the latest information on our upcoming In-Person Training dates.

Content Marketing & Social Media Advertising Masterclass

Learn how to create an integrated content marketing strategy, refining content for each phase of the user journey and enhancing engagement from exploration to conversion. Develop compelling organic and paid content, exploring the latest trends in short-form video and messaging. Unlock and exploit untapped 2024 social media advertising opportunities across Meta, LinkedIn, YouTube & TikTok.

SYDNEY: 21 – 22 March 2024
MELBOURNE: 18 – 19 April 2024
BRISBANE: 11 – 12 March 2024

Facebook, Instagram, Messenger & WhatsApp Marketing Masterclass

Discover how to maximise your Meta marketing strategies and unlock marketing gold on Facebook, Instagram, Threads, Messenger and WhatsApp. Explore the latest 2024 Meta product updates and unpack underexploited pockets of opportunity. Boost engagement, create killer video content, increase organic reach, drive even more ROI with influencer marketing, and explore the latest Meta Ads innovations.

SYDNEY: 4 – 5 June 2024
MELBOURNE: 6 – 7 June 2024
BRISBANE: 10 – 11 June 2024
AUCKLAND: 13 – 14 June 2024

Social Media Strategy Optimisation Masterclass (2 Day Intensive)

Learn how to optimise social media strategy in line with the latest 2024 industry advances, innovations and developments. Dive into the marketing mechanics of Facebook, LinkedIn, Instagram, TikTok and YouTube to significantly boost audience engagement. Understand how to craft compelling social media advertising and influencer marketing campaigns that capture attention and convert viewers into customers.

Sydney: 5 – 6 September 2024
Melbourne: 9 – 10 September 2024
Brisbane: 3 – 4 September 2024
Auckland: 12 – 13 September 2024

Content Marketing & Social Media Advertising Masterclass

Discover the art of creating killer content marketing. Create an integrated approach across organic social, paid social, website, email, SMS, SEO and Google Ads. Learn how to fully leverage the latest social media ads automation features in 2024 across campaign set-up, targeting, creative and copywriting. Unravel the latest social ad innovations across Meta, LinkedIn, TikTok and YouTube Ads.

SYDNEY: 21 – 22 November 2024
MELBOURNE: 25 – 26 November 2024
BRISBANE: 19 – 20 November 2024
AUCKLAND: 28 – 29 November 2024

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