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Understand what your customers want with the pimped-up Microsoft Pulse

Microsoft's polling tool Bing Pulse has been rebranded as Pulse, while becoming more deeply integrated with a suite of other MS products including Skype for Business, OneNote, and Azure Media Services.

Take the pulse

The update is good news for brands that regularly take customer polls. Using Pulse, brands can create polls on a web-based interface, that displays audience reactions in real-time.

The integration with other members of the Microsoft family gives a wider range of industries the ability to engage with, and listen to, their customers.

Analyse this

Aside from a new name. Pulse also gets a some new features.

These include the ability to display videos during live events, as well as a souped-up dashboard with more in-depth data and analysis from its polls.

For larger brands, Pulse can be used in conjunction with Skype for Meeting to broadcast to up to 10,000 participants.

Would you use Pulse or a similar tool for your brand? If so let us know in the comments.
 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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