They say timing is everything, but does this apply to social? 

Sometimes, according to recent findings from Buffer. Here are the key takeways.

Facebook frequency

Buffer regularly posts on three social networks: Facebook, Twitter and LinkedIn. 

Buffer cites research from Social Bakers that shows most major brands post once a day on Facebook, while Buffer posts twice a day, seven days a week.

All of Buffer's posts occur between 10am – 3pm and they find the increased frequency works as Facebook's recent algorithm change favours fresh content.

Twitter timings

Unsurprisingly, Twitter can handle a lot more contact that Facebook. Buffer posts 14 times every weekday on Twitter between midnight and 10pm, but never more than once an hour.

On weekends Buffer eases the load to seven times per day, between 3am – 9pm.

While these numbers are above the general rule of five tweets per day, Buffer says that engaging with customers is a prime driver in their Twitter strategy.

LinkedIn

LinkedIn is the network where less is more, with Buffer posting to the social network for professionals once every weekday.

There's also research to suggest posting to LinkedIn before 9am is the optimal time for engagement.

Takeaways

While Buffer's social schedule works for its unique business needs, there's plenty for brands to digest and apply to their own requirements.

Remember to tailor not only the content, but the timing, to the network.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.