[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

PayPal Australia prepares for the eCommerce Christmas onslaught

PayPal Australia is gearing up to be busier than Santa's workshop – or at least his online shop, as it released stats showing Australia's growing appetite for online shopping.

The company recently released a few key stats into how Australians are spending during the silly season.

Six presents

Almost three quarters (70 per cent) of Australian are expecting six parcels to be delivered to them before Christmas Day. 

Over a third of these report this is an increase from 2012. 

On time

Despite what you might hear, delivery times are pretty good these days. 72 per cent of Australians reported parcels were delivered on time.

That's a good sign – PayPal anticipates online shopping to increase by a massive 60 per cent this year.

Online growth

Online shopping continues to grow – in fact the sector has increased 11 per cent year-on-year over the past three years and is now worth $36.8 billion.

“Over 85 per cent of Australians have their parcels delivered to their home, with delivery drivers having to overcome long flights of stairs, aggressive pets and wandering up the front lawn in the dark to bring us our Christmas cheer.

“We’re calling for Australians to give delivery drivers the thanks they deserve this Christmas, acknowledging them for their hard work as we make our lives easier by getting our festive needs from the comfort of our own home,” wrote PayPal Australia's spokesperson Adrian Christie in a press release.

Mr. Christie did not advise if this extended to leaving milk and biscuits out for drivers. 

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment