[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Number Crunch: Bing

When it comes to search Google might be top dog, yet it's far from the only search engine in town. Yahoo is experiencing a resurgence while Bing, Microsoft's fledging search engine, continues to increase its features and reach.

With that in mind here are the latest facts courtesy of Online Marketing Trends that shine a light into the emerging world of Bing.

Searching for answers

With US users Google remains the firm favourite and enjoys and 66 per cent market share. Bing and Yahoo make up the next 30 per cent, with other search engines account for 4 per cent.

Shopping

Online shopping is big business on Bing. The most popular retailers are Walmart, Craigslist, eBay, Home Depot, Netflix and Amazon.

The most popular social sites search on Bing are Facebook, YouTube, Hulu, Pandora and Twitter.

Travel

Reflecting Bing's US-based leanings, the most popular travel terms on Bing are Las Vegas, New York City, Los Angeles, Orlando and Seattle.

Images

So far 27,000 images have been uploaded for Bing's Homepage Contest.

It seems Bing users really like islands and beaches. The most popular hompeage images are Shipwreck Beach in Greece, Moorea Island in French Polynesia and Milford Sound in New Zealand.

Love is in the air

On average the most popular day of the year for searches on Bing is February 12. It's supposed this is related to last minute Valentine's Day ideas.

Who said romance was dead?

To find out more visit blogspot.com.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.

Learn with SMK through October

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

October's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU