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Facebook moves into LinkedIn’s turf

It's been a busy month for Facebook. Earlier this week the platform muscled in on Twitter's territory by cosying up to broadcasters. Now Facebook has made a move on LinkedIn's turf with a new update aimed at job seekers. 

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Facebook now lets users add professional skills to their profile. 

Once users add their professional skills, Facebook provides links to pages related to the skill-sets they have entered. 

Users are also shown Facebook friends with similar skills, related pages, groups and non-Facebook friends with comparable interests. 

Importantly, if a user allows their Facebook profile to be tagged with a professional skill it will make them more discoverable to prospective employers.

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Whether this update will make much of a dent in LinkedIn remains to be seen.

Privacy concerns see many users not publicly discoverable on Facebook, meaning prospective employers won't have access to the greatest number of candidates by exclusively scouring Facebook. 

If nothing else, the update shows Facebook isn't resting on its laurels – and is busy keeping the other platforms on their toes. 

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Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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