[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Google Wallet lets users pay for content

Google is trialling Google Wallet, a micropayments service allowing the purchase of per-page web content.

While the current model used by media websites like The Age involve selling subscriptions to access all of a site's content, Google Wallet will test whether selling content on a per-page basis will get consumers opening up their actual wallets.

Locking digital goods

Google Wallet currently allows businesses such as DK, Oxford University Press and Peachpit to provide a free sample of content from a page on their website.

Pages selling digital goods will be embedded with a payment banner where viewers are prompted to make a small payment to gain full access.

The transaction is a single-click process where viewers needn’t leave the page to make payment, which is processed via credit card details stored on a Wallet account.

Access to the content is permanent, but if users are unhappy a refund can be processed within 30 minutes of the initial transaction.

The Google Wallet website explains, “The payment flow is ideal for selling premium digital content that's superior to the free alternatives.”

Individual pages cost between $0.25 and $0.99, with Google reportedly taking a fiver per cent commission.

Advantage for businesses

If successful Google Wallet may provide another way for businesses to monetise content, in addition to advertising and subscription services.

Ad revenue may still be generated as impressions will continue to be counted even if content is not purchased.

Availability

Google is currently trialling Google Wallet with a few select partners, it is expected to release the service to more publishers in the future.

Brands wanting to participate in Google Wallet can complete this form to apply to become a digital goods content partner.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU