Harness the transformative power of artificial intelligence in digital marketing
AI In Social Media & Digital Marketing Masterclass
- Learn Online (Live & On-Demand)
- 15th October - 6th November
- 8 hours (8 x 1hr Weekly Modules)
- $ AUD1,295.00 (this course only) OR Included in SMK Membership
Get equipped with the knowledge and skills to streamline your marketing efforts, harness the power of AI and drive more impactful results.
Sign up for SMK Digital Excellence on a Standard Plan (or above) and access the full suite of Online Digital Strategy courses annually.
*Prices exclude GST, charged in Australia only.
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What will you learn?
Optimise Your Digital Marketing Strategy with AI
Discover how to leverage AI-driven insights and automation to enhance every aspect of your digital marketing strategy, from personalised campaigns to performance optimisation, ensuring efficiency and scalability across all channels.
Harness Generative AI for Content Creation
Master the use of AI to generate blogs, articles, social media posts, and visual content that enhances your marketing efficiency and creativity.
Automate Customer Engagement
Learn to implement AI-powered chatbots, automate customer service interactions, and unlock the potential of messaging platforms like WhatsApp and Facebook Messenger.
Boost Ad Performance with AI
Understand how AI can streamline your advertising efforts, from automated ad targeting to real-time analytics, across platforms like Meta, Google, LinkedIn, and TikTok.
Navigate AI Ethics and Legalities
Gain insights into the ethical and legal considerations of using AI in marketing, including data privacy, copyright issues, and managing algorithmic risks.
ACCESS THIS COURSE ONLY OR BECOME AN SMK MEMBER TO ACCESS ALL SMK TRAINING COURSES + MORE
Course Overview
Step into the future of marketing with SMK’s AI in Social Media & Digital Marketing Masterclass, designed to help you harness the transformative power of artificial intelligence across multiple facets of your marketing strategy.
Whether you’re looking to automate content creation, optimise advertising campaigns, or personalise customer engagement, this course provides actionable insights and hands-on experience with cutting-edge AI tools and platforms. Through eight comprehensive modules, you’ll explore the latest in generative AI, chatbots, customer service automation, and ethical considerations that will allow your brand to thrive in today’s digital landscape.
From understanding how generative AI is reshaping content creation in industries like retail, government, and not-for-profits to mastering platforms such as ChatGPT, Canva, and Google’s new AI search overviews, you’ll be equipped with the knowledge and skills to streamline your marketing efforts and drive more impactful results. You’ll dive into revolutionary technologies that automate tasks, boost engagement, and deliver scalable, personalised marketing campaigns across social media, email, SMS, and search channels. Throughout the course, practical case studies and expert-led sessions will ensure you can apply these innovations directly to your business.
By the end of this masterclass, you’ll not only have a firm grasp on the practical applications of AI in marketing, but you’ll also understand the ethical and legal frameworks surrounding its use. You’ll learn how to manage risks, ensure compliance, and maintain transparency with your customers, making you a responsible leader in the AI-driven marketing era. Don’t miss the opportunity to future-proof your marketing strategy—enrol today and stay ahead in the fast-evolving digital world!
Detailed Course Breakdown
MODULE ONE:
Understanding Generative AI in Marketing
- 15th October
- 11am - 12pm AEDT
- Generative AI vs Traditional Machine Learning: Understand the key distinctions between generative algorithms that create new content and traditional models focused on data-driven predictions and analysis.
- Applications Across Industries: Examine how AI-driven content generation is coming to life across retail, entertainment, government and not-for-profit sectors with scalable content solutions.
- Innovations in Marketing: Explore current trends in creative automation, from hyper-personalisation to dynamic content, and how AI innovations are reshaping marketing strategies.
- Future of Generative Technologies: Gain insight into how these advancements will drive the next generation of marketing campaigns, focusing on efficiency, scalability, and creative possibilities.
MODULE TWO:
Exploring Cutting-Edge Tools and Platforms
- 16th October
- 11am - 12pm AEDT
- Leading Platforms in Marketing: Learn about innovative tools like ChatGPT, Midjourney, Runway, and Synthesia, which streamline content creation and enhance campaign execution.
- Choosing the Right Solutions: Learn how to assess your marketing needs and select the appropriate tools that align with business objectives and drive performance.
- AI Integration in Marketing Systems: Understand how to incorporate AI-driven platforms into your existing marketing stack, improving workflow, automating tasks, and boosting overall productivity.
- Maximising Output: Discover strategies to optimise your use of technology for increased efficiency and creative consistency across different marketing channels.
MODULE THREE:
Revolutionising Content Creation
- 22nd October
- 11am - 12pm AEDT
- Automating Content Production: Learn how to leverage AI to efficiently generate blog posts, articles, and social media content, reducing manual effort.
- SEO-Optimised Content: Explore how AI-driven content generation tools enhance keyword targeting and improve search visibility through intelligent content structuring.
- Personalised Campaign Materials: Use automated tools to create customised email content that resonates with your audience based on behavioural data and preferences.
- Visual Content Creation: Delve into tools that generate high-quality images, videos, and animations, transforming your marketing assets for increased engagement and brand appeal.
MODULE FOUR:
Automating Customer Engagement and Service
- 23rd October
- 11am - 12pm AEDT
- Automating Customer Service with AI: Learn how to implement AI-driven systems to handle customer inquiries, provide 24/7 support, and automate responses across multiple platforms for improved efficiency.
- Building Effective Chatbots: Explore how to design and deploy intelligent chatbots that can answer customer questions, guide users through processes, and personalise interactions to enhance customer satisfaction.
- Unlocking the Power of Messaging Platforms: Discover how to leverage AI in messaging apps like WhatsApp, Facebook Messenger, and SMS to engage customers with real-time, personalised communication that drives conversions.
- AI for Customer Research: Learn how to use AI-powered tools to analyse customer data and behaviour. This will allow you to gain deeper insights into your audience, refine your targeting, and predict future customer needs.
MODULE FIVE:
AI in Advertising and Campaign Optimisation
- 24th October
- 11am - 12pm AEDT
- AI-Powered Ad Management: Dive into the latest advancements in automated ad buying, placement, and targeting on platforms like Meta, Google, LinkedIn, and TikTok.
- New Product Innovations: Stay informed on the latest AI-driven product updates, such as Meta’s Advantage+ and Google’s Performance Max, which optimise ad strategy and creative execution.
- Real-Time Campaign Analytics: Use sophisticated AI analytics tools to track campaign performance in real-time, enabling more agile decision-making and precise optimisation.
- Creative Optimisation: Discover how AI can continuously improve your ad visuals and copy to maximise engagement and conversion.
MODULE SIX:
Leveraging Technology for SEO Optimisation
- 25th October
- 11am - 12pm AEDT
- Google’s New AI Overviews: Explore how Google’s latest AI-powered search overviews can transform search results, providing users with summarised, context-rich answers and how businesses can optimise for these enhanced results.
- Maximising On-Page, Off-Page, and Technical SEO with AI: Leverage AI to boost all aspects of SEO—enhancing on-page elements like content and meta tags, improving off-page strategies such as link-building, and optimising technical SEO, including site speed and mobile-friendliness.
- Automated SEO Solutions: Discover how AI-powered tools can enhance keyword research and improve organic search performance.
- Voice, Image, and Visual Search Optimisation: Learn to adapt your SEO strategy to cater to voice search queries and the growing importance of image and visual search, ensuring your content is discoverable across multiple search methods.
MODULE SEVEN:
Enhancing Email, SMS, and Messaging Campaigns with AI
- 5th November
- 11am - 12pm AEDT
- AI-Powered Personalised Email Campaigns: Learn how intelligent systems personalise email content, automate segmentation, and boost engagement with tailored messaging.
- Real-Time Messaging Automation: Explore how AI transforms SMS and messaging campaigns on platforms like WhatsApp and Messenger, enabling instant, personalised communication.
- Optimising Send Times and Content: Leverage predictive technologies to determine the best times to send emails or messages while refining subject lines and copy for maximum impact.
- Streamlined Customer Journeys: Use AI to create automated workflows across email, SMS, and messaging apps, guiding customers seamlessly through your marketing funnel with minimal manual intervention.
MODULE EIGHT:
Ethical Considerations and Responsible Usage
- 6th November
- 11am - 12pm AEDT
- Legalities and Compliance: Explore the legal frameworks surrounding the use of AI in marketing, including data protection laws, copyright regulations, and compliance with global standards like GDPR.
- Risk Management: Understand the potential risks of using AI in marketing, from privacy concerns to algorithmic transparency, and learn how to mitigate these risks to protect both your brand and customers.
- Transparency and Accountability: Learn the importance of clear communication with consumers regarding how AI technologies are used in marketing decision-making processes.
- Data Security and Privacy: Explore best practices for safeguarding customer data, adhering to privacy regulations, and maintaining consumer trust.
Why become a SMK Digital Excellence Member?
ACCESS THIS COURSE ONLY OR BECOME AN SMK MEMBER TO ACCESS ALL SMK TRAINING COURSES + MORE
Your SMK Instructor
James Fitzgerald
Executive Director of Programming, SMK
James Fitzgerald is the Executive Director of Programming at SMK. SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively. As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs.
James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, Nintendo, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.