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Martech Mashup: Learnings around Landing Pages

MailChimp is launching a new landing page creation service that promises to be easy, effective and to work from directly within the eDM service.

Piecing together the promo puzzle

MailChimp calls landing pages are an indispensable piece in the marketing puzzle and they cite landing pages’ resurgence as enterprise sales tools.

Further justifying their role as a leading eDM intermediary, MailChimp is now providing streamlined landing page creation for their clients. Simple composition and an easy path to conversion should appeal.

Using the new service, you alleviate the need for developers and designers: MailChimp promises to take you from concept to publishing in minutes.

Two templates

Two responsive templates are available at launch: ‘Sell more Stuff’ and to ‘Grow Your List’.  

Each template has numerous potential applications. For example, MailChimp suggests that the Sell More Stuff template might be used to announce a new product, showcase your latest collection or to highlight special offers for the holidays.

Best practice makes perfect

MailChimp also advises how to drive traffic to the landing pages and suggests follow up strategies. Of course, most of those strategies involve mail outs using the MailChimp service.

It’s simple sensible stuff.

What landing page strategies have been the proven winners in your experience?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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