[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Air New Zealand lets users take flight with Facebook

Air New Zealand’s Facebook booking app Kia Ora, from the traditional Maori greeting, is the airline’s latest addition in its award-winning social media strategy.

Take flight with Facebook

Kia Ora lets Facebook users book flights by inputting their travel requirements into the app, which then directs to Air NZ's booking page.

While the transaction is not completed within the Facebook eco-system, Kia Ora offers a new channel for the airline to direct its 233,000 Facebook followers to its website.

Social heavyweights

Air NZ is the 36th largest airline in the world based on passenger numbers, but ranks as the 6th largest airline in social media presence.

This ranking is largely due to their active, engaging and personal presences on what Air NZ social media marketer Tommy Bates calls the big three: Twitter, YouTube and Facebook.

CEO Rob Fyfe says Air NZ looks constantly to various social media platforms as key tools for airline customer engagement and feedback as well as achieving global media coverage and brand awareness.

Learn more about Air New Zealand's social strategy with their ‘How We Do Social’ video.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU