Coca Cola has just launched the ‘Share a Coke’ campaign, where 150 of the most popular names in the country (including Matt and Tara) will be printed on coke bottles and available at stores nationally. The huge summer campaign is exclusive to Australia and marks the first time in 125 years the company has changed its packaging.

Share a Coke via Social Media

‘Share a Coke’ will feature a heavy social media presence centered around Facebook. The company recently ran a ‘500,000 Likes’ competition, where users who liked Coke’s Facebook page went in the running to win a year’s supply of the soft drink.

Coke is capitalising on their 500,000 new Facebook fans, who will be able to share a virtual coke, create their own Coke commercials from Facebook photo albums and win prizes of up to $50,000 as part of the ‘Coke Unleashed’ competition.

I know what you drank this summer

‘Share a Coke’ more than doubles Coke’s spend from last year and is the company’s largest ever summer marketing campaign. By pairing a traditional print and media push with an interactive social media element, the company hopes to sell upwards of 268million Cokes.

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Featured: Coca Cola, @CocaCola
Article by: Dan Kuseta @dankuseta, @smkapac