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Amazon expands its content-creation cred

It's been a long time since Amazon was a mere online bookshop.

Over several years Amazon has spread its reach and ambitions into everything from e-readers (the hugely popular Kindle) to TV (the less popular Amazon Fire).

And don't forget its dalliance with drones.

Now Amazon is upping its ante as a content creator with the launch of Expert Articles.

Ask the experts

As the name implies, Expert Articles are posts penned by experts across a range of fields, that will appear next to recommended products.

At the time of writing, areas of Amazon-expertise included Kitchen, Furniture and Decor, Lawn and Garden, Fashion and Home.

Buy in?

While Expert Articles is still being rolled out, it's expected they will appear next to certain product searches, and can also be search for directly via Amazon.

Yes Amazon has long offered product reviews from its customers, but by adding some expert content it may help retailers move more product.
 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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