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And now for the tweather

While Australians took the day off to mark another national birthday, there was no break on Twitter as #australiaday, #hottest100 and #ausopen hashtags swarmed faster than blowies on a barbie.

The week started off sedately enough, with tweeters from around the globe divulging personal quirks in the #30thingsaboutme hashtag. Revelations included ladder phobias, favourite movies and one tweeter's undying love for chicken nuggets.

Speaking of nuggets, McDonald’s found itself in a McFlurry of damage control after an online campaign went viral in a way the fast food chain wasn't anticipating. The #McDStories hashtag, meant to highlight the contributions of McDonald’s workers, was instead hijacked by tweeters who used the hashtag to vent their displeasure. Some of the responses questioned the brand's commitment to animal welfare, sustainability and worker welfare issues.

In the build up to Australia Day #hottest100 pumped up the online volume, and while the Prime Minister @JuliaGillard may have taken a tumble in real life, her online exposure kicked a goal.

Have a great #weekend!

 

Thanks to Trendsmap for today's image

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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