Online Circle Digital has just released the 2015 Annual Australian Facebook Performance Report.

Through the analysis of 29 different industries and over 2,500 Australian brand accounts, the report ranks the largest and most engaged-with Facebook accounts in Australia, utilising data from January 1^st to December 31^st 2015.

Which brands performed best?

The report revels that pages within the Musicians category have the most followers in Australia, with over 28 million fans.

The Australian boy band 5 Seconds of Summer, followed by Iggy Azalea and Australia.com have the largest number of fans.

Which audiences are most engaged?

Publishers and Magazines & News categories continue to drive the highest engagement. Interestingly, Pages posting content oriented towards mums receive the most engagement.   

Mums engage heavily with their online communities and increasingly use Facebook as a source of information and a parenting tool.

Brands are tapping into this opportunity, creating conversations and encouraging them to be a social megaphone for their products and services.

What's next?

In 2016 we will see an increased shift in spend from display ads to social, native ads and influencers.

Social video will become more congested and complicated, with individual channels favouring native content and expanding their video creation and editing tools.

The full report is available to download for free for SMK readers here.

ABOUT THE AUTHOR
Lucio Ribeiro, is a co-founder and lead strategist of specialised Social Media agency Online Circle Digital where he works with large and medium size brands in developing their digital marketing strategy and execution. He is considered a thought leader on digital marketing authoring articles in digital innovation and social media strategy, speaking in seminars and judging global awards.