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Apple dabbles with original TV content

Hot on the heels of releasing a swag of new iPhones and a revamped Apple TV, Apple is reportedly dabbling in producing original video content.

Channel Apple

According to a report in Variety, Apple is in talks with high-level Hollywood execs about producing its own online videos.

It's thought that Apple is considering producing longer-form content, such as TV series and features, with an aim to begin production in 2016.

The Big Apple

The news is in keeping with Apple’s increasing reach beyond software. Earlier this year Apple Music debuted, albeit to muted applause.

While Apple has long offered video curation, subscription and sales services via Apple TV and iTunes, this marks the first time Apple would produce its own content.

However the online video content field is already populated with established heavyweights including Netflix, Amazon and Hulu.

Stay tuned if viewers will be tempted by an Apple once again.
 

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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