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DIGITAL MARKETING NEWS

Apple Pay launches in Australia

Apply Pay has just launched in Australia for everyone to use – as long as you have an American Express credit card. 

Pay to play

For the 20% of Australian credit card uses who have an Amex in their pocket, the update is good news.

You can now use your iPhone, iPad or Apple Watch to pay for items. The system works through payment app Wallet and uses NFC technology to enable contactless transactions.

To pay simply hold your device near a reader, similar to how PayPass and PayWave work with debit and credit cards.

As an extra security measure, Touch ID details must be added to complete any transaction.

Baby steps

At the moment Apple Pay is only available for users who have a credit card issued directly from Amex, not through a bank.

Support for Visa and MasterCard is on the way, as well as a roll out in New Zealand.

Apple Pay is now available at retailers including Myer, David Jones, Coles, Woolworths, Target, Bunnings and Shell. 
 

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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