If you want to know how successful something is, you run a test. Whether it's in the scientific, sporting or digital fields, this basic tenant holds true.

What is also true is that running A/B testing online has traditionally been a costly exercise, either in resources or time. Enter Apptimize, that app that makes A/B testing a breeze.

Testing, testing

Apptimize begun by allowing developers run A/B testing for apps across iOS and Android.

Now Apptimize has launched a Visual Apptimizer that lets non-developers to make changes to their app.

It works like this. Once a developer gets your app up and running, you can now make changes without having to do any coding.

Multiple versions of your app can be released simultaneously. Results are run through Apptimize’s analytics algorithms, and insights presented on a user-friendly dashboard.

Mobile first

Anyone who's had a website or app developed will realise that a developer's bucket list can be long, and getting any changes made can take time. 

And time, as they say, is money. So is mobile optimisation. 

To find out more visit apptimize.com. 

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