[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook launches Camera Lens Platform

Facebook has slowly but steadily been moving into the Augmented and  Virtual Reality space.

Now that commitment has increased with the launch of the Camera Effects platform.

Virtual Likes

Facebook made the announcement as the recent F8 developer conference.

The platform will let third-party developers create augmented reality filters that can be viewed through the Facebook Camera on mobile. For example, overlaying a hat on your friend's face, or putting sunglasses on your dog.

The principle is similar to Snapchat’s geo-filters, but with a significant difference.

Big tent party

By opening the platform up to virtually anyone with design and developer skills, Facebook will build a vast library of augment reality and interactive experiences.

By doing so, it could leap ahead of Snapchat to become a leader in the field.

While Facebook doesn’t allow branding at the moment, it’s not a huge leap to imagine this functionality being rolled out on Facebook and Instagram in the not-so-distant future.

Do you use AR or VR for your campaigns? Let us know how it went in the Comments.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Facebook Goes All In On Vertical Video

As the digital landscape evolves, Facebook’s introduction of a…

As the digital landscape evolves, Facebook’s introduction of a…