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DIGITAL MARKETING NEWS

Twitter launches While You Were Away

After a fair bit of testing and tweaking, Twitter is now rolling out Recap, a service that summarises the highlights on Twitter since your last visit.

Recollection

Twitter announced the news in a blog post

"A lot can happen while you’re on the go. To fill in some of those gaps, we will surface a few of the best Tweets you probably wouldn’t have seen otherwise, determined by engagement and other factors," wrote Twitter Product Manager Paul Rosania.
 
The information will appear under the "While You Were Away" heading in the timeline when users sign in.

Check in

Recap is aimed at coaxing new users and lurkers (users who do not tweet) to participate more actively on Twitter. 

The platform explained that heavy users of Twitter will not so exposed to frequently to Recap.

Interestingly, at this stage users don't appear to have input into what type of tweets or content Recap delivers. 

Recap is now available on iOS and Android. 

To find out more visit blog.twitter.com.

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