AUDITING & BENCHMARKING
Uncover Blind Spots. Reduce Risk. Build Your Next Strategic Advantage.
Most digital teams aren’t short on metrics, they’re short on meaning. In fast-moving environments, performance data can overwhelm rather than clarify. Strategic drift sets in. Budgets get misallocated. Teams lose momentum.
SMK’s Auditing & Benchmarking programs are designed to reverse that. We deliver clear, high-trust insights across your social media, paid media, content, and capability performance – so you know where you stand, what’s holding you back, and where to focus next.
Our audits are not compliance checks or vendor reports. They are strategic intelligence tools to support confident decision-making, capability uplift and transformation.
WHY ORGANISATIONS PARTNER WITH SMK
We audit performance, but also capability, workflow and context
We identify strategic misalignments that stall momentum and ROI
We help clients de-risk future investments in channels, teams and technology
We specialise in high-visibility, high-complexity environments where trust and performance matter
WHAT WE AUDIT AND BENCHMARK
Social Media & Content Audits
Understand how your platforms and content are actually performing, not just what the metrics say.
We assess:
- Channel health, structure and engagement quality (Meta, LinkedIn, TikTok, YouTube, X)
- Content mix, cadence and audience fit
- Messaging alignment, brand tone, and visual impact
- Platform algorithm alignment and creative best practices
What we typically uncover:
Underperforming content pillars, inconsistent cadence, over-reliance on legacy formats, and mismatched content vs platform intent.
Risk this prevents:
Audience fatigue, algorithm suppression, brand drift across channels
Paid Media Reviews
Maximise campaign performance, creative efficiency as well as budget integrity.
We examine:
- Account and campaign structure
- Targeting logic and segmentation
- Creative performance by objective and format
- Budget pacing, optimisation and rule logic
- Attribution setup and tracking consistency
What we typically uncover:
Wasted budget on non-converting segments, overlapping audiences, campaign cannibalisation, or creative under-rotation.
Risk this prevents:
Ad inefficiency, budget blowout, poor ROI reporting, missed funnel coverage
Capability Maturity Assessments
Digital results reflect people, process and tools. We audit the capability layer behind the performance.
We assess:
- Team roles, coverage and clarity
- Workflow design and tool usage
- Collaboration across content, media, comms and leadership
- AI readiness and automation potential
What we typically uncover:
Under-resourced or misaligned roles, tool bloat, duplicated effort, unclear ownership, inconsistent content quality control
Risk this prevents:
Transformation failure, burnout, under-delivery on strategy, resistance to AI adoption
Sector Benchmarking Reports
Compare your performance and maturity against peer organisations in similar industries.
We benchmark:
- Content and media mix
- Channel engagement and audience quality
- Paid media investment and cost-efficiency
- Capability structure and team maturity
What we typically uncover:
Misalignment in budget vs impact, inefficient channel prioritisation, gaps in content types, below-average team scope or coverage
Risk this prevents:
Overconfidence, underinvestment, or missed internal buy-in for uplift
Where Audits Fit in Your Strategic Journey
Our audits are frequently used to:
Build business cases for restructuring or investment
Kick off digital strategy development
Prepare for capability uplift or L&D planning
Validate agency or team performance
Map readiness for AI integration
We deliver clarity at the start of your transformation, so that every step after is faster and smarter.
AUDIT ENGAGEMENT TIERS
Snapshot
Audit
Fast-turnaround diagnostic with focused insight.
- 10 – 15 page report
- 30-minute debrief call
- Best for small teams or early-stage exploration
Comprehensive Audit
Deep-dive with strategy-ready recommendations.
- Full report (20 – 30+ pages)
- Action checklist
- Executive summary slides
- 60 – 90 minute walkthrough
Strategic Audit + Advisory
Audit + advisory support to implement findings.
- Comprehensive audit +
- Follow-up coaching (2 – 4 weeks)
- Planning templates or campaign/media frameworks
- Ideal for transformation, leadership reporting or team resets
Let’s Get Started
Whether you’re planning, investing, restructuring or just need to make sense of digital performance, SMK’s audit programs are a smart place to start.
General Enquiries
Email: hello@smk.co
Request a Sample Report
Email: hello@smk.co
Let’s Solve Something Together
Not sure which format is right? Book a quick discovery call, and we’ll help map the right solution for your goals.