[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Aussie online ad spend smashes records

New stats have confirmed that in the last financial year the Australian online advertising market posted a record revenue of $5.3 billion.

Cashed up

The figures, courtesy of the IAB/PWC Online Advertising Expenditure Report, marks a growth of close to 20% from the previous financial year. 

While every online advertising segment experienced double-digit growth over the period, General Display and Classified were the fastest growing areas at 35% and 23%.

For the same period New Zealand's online ad spend increased by 13% to reach over NZ$470 million, with Food Beverages being the most active sector.

Mobile mojo

Mobile advertising rose by 84% to account for 1.1 billion in the last financial year, with Display being the top performer in this category.

Smartphone advertising accounted for 66% of mobile advertising, and tablets 34%.

For comparison, over the pond in New Zealand 64% of the population has a smartphone, and two thirds of these use their device to search for product information.

Video smash hits

Video advertising increased by 98% year-on-year to post $389 million over this period. Video now accounts for 16% of General Display advertising, a rise of 14% on the previous year.

FMCG, retailers and motor vehicles were the most active industries for video advertising in Australia.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU