[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Australian Facebook Performance Report: 2014

We here at SMK love a good set of juicy social stats, especially when they relate to Australian audiences

So it was with some fanfare that we tucked into the Social Pulse's recent Australian Facebook Performance Report.

Stat attack

The report analysed data from January 1 to June 1 this year to gain an overall snapshot into what's hot on Facebook in Australia. 

Top of the Pops

Apparently Australians love a mix of bananas, national pride, and cooking on Facebook.

The Australia.com Facebook Page remains the most popular Brand Page in the nation, with over 5.7 million fans.

In second place are perennial favourites Bananas in Pyjamas (2.9m fans), Hamish & Andy (2.1m fans) and MasterChef Australia (1.3m fans).

Engagement excellence

Radio may not be cutting edge technology, but it does have the edge when it comes to starting conversations on social.

Fox FM radio hosts Fifi and Dave have the country's most engaged Facebook Brand Page, followed by Australia.com.

The next three most popular pages are Fox FM, 2Day FM and SAFM.

Industry leaders

When it comes to the industries most popular with Facebook users, TV shows lead the pack.

Second place goes to Airlines, Travel and Tourism, followed by FMCG – Snackfoods and Retail – Fashion.

In contrast, Newspapers and Magazines saw the biggest fan growth.

Political bent

In politics, we're pretty evenly split on Facebook.

Tony Abbott is the politician with the most fans (286, 939), followed by Julia Gillard (217,762).

The next three spots are taken up by the Liberal Party of Australia (209,246), the Australian Labor Party (191,450), and Kevin Rudd (137,432).

Sporty on social

Australians are a sports mad lot, and on Facebook rugby rules the roost.

The Queensland Maroons have the biggest following, with over 654,000 fans.

Making up the top five are NSW Blues (501,000 fans), Brisbane Broncos (460312 fans), Qantas Wallabies (349,135 fans) and the Socceroos (341,629 fans). 

To find out more visit socialpulse.co/australian-facebook-performance-report. 

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU