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BPAY plays bingo

BPAY, the electronic bill payment system, has teamed with BMF to show users how easy (and potentially lucrative) using its system can be.

Pay and play

Once users register on BPAY's website they receive a game token every time they pay a bill using the service, which gets added to their BPAY Bingo Board.

When a row is completed, users go into a draw to win prizes such as vouchers and holidays. A video showing how to play BPAY Bingo can be viewed here.

Channels

The campaign is being run in print, radio, online and outdoor, while users can access the campaign via PCs, mobiles and tablets.

Battle for the bills

Last year, Australians made over 289 million payments using BPAY, with the service currently processing over 26 million payments per month.

However, with CommBank recently unveiling a beta app that will allow customers to do all of their banking within Facebook, the battle for the online billing buck is set to heat up.

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