Overview
Strategic thinking, channel planning and evaluation
- Content marketing’s evolution
- Content marketing channels
- Content marketing pivot to video
- Proving business value
Social Media Organic & Paid Content Best Practices
- Maximising content marketing performance
- Social algorithms
- Social content optimisation
- Creative collaborations
Optimising Content for Google Search Success
- Content marketing via SEM and SEO
- Google Ads assets
- Integrating paid and organic Search activity
- Search intent explained
- Useful techniques and tools
- Understanding on-page SEO
- Optimising your website content for discovery
- Maximising on-page SEO signals
- Keyword friendly URLs, titles, tags and more
- Growing organic click through rates (CTRs)
- Understanding on-page UX signals
- Boosting engagement
- Encouraging repeat visits
Content planning, ideation, distribution and production
- Determining a narrative or creative direction
- Content planning
- Content distribution
- Content production tools
