[SMK] Social Media Knowledge

Strategy Course – Content Marketing Masterclass

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Not Enrolled
1295 +GST
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Strategic thinking, channel planning and evaluation

  • Content marketing’s evolution
  • Content marketing channels
  • Content marketing pivot to video
  • Proving business value

Social Media Organic & Paid Content Best Practices

  • Maximising content marketing performance
  • Social algorithms
  • Social content optimisation
  • Creative collaborations

Optimising Content for Google Search Success

  • Content marketing via SEM and SEO
  • Google Ads assets
  • Integrating paid and organic Search activity
  • Search intent explained
  • Useful techniques and tools
  • Understanding on-page SEO
  • Optimising your website content for discovery
  • Maximising on-page SEO signals
  • Keyword friendly URLs, titles, tags and more
  • Growing organic click through rates (CTRs)
  • Understanding on-page UX signals
  • Boosting engagement
  • Encouraging repeat visits

Content planning, ideation, distribution and production

  • Determining a narrative or creative direction
  • Content planning
  • Content distribution
  • Content production tools