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[SMK] Social Media Knowledge

Strategy Course – Content Marketing Masterclass

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Not Enrolled
Price
1295 +GST
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Updated March 2025

Overview

Module 1: 2025 Content Marketing Trends, Investment & Industry Shifts

  • Global content marketing trends for 2025
  • Budgeting and investment shifts in content marketing
  • The role of AI, automation, and personalisation
  • The evolution of content formats (short-form, long-form, interactive)
  • Changing audience behaviours and platform shifts

Module 2: Content Marketing Strategy & Audience Planning

  • Aligning content marketing with business and audience goals
  • Understanding the customer journey and content touchpoints
  • Building a content roadmap and editorial calendar
  • Creating a content mission statement and brand voice
  • Setting KPIs and measurement frameworks for content success

Module 3: Social Media & Community-Driven Content

  • Crafting platform-specific content strategies
  • Leveraging user-generated content (UGC)
  • Social media algorithms and content visibility
  • Engaging communities through content
  • Trends in short-form, long-form, and interactive content

Module 4: SEO & Content Discoverability

  • SEO fundamentals for content marketers
  • Keyword research and search intent mapping
  • Optimising on-page content and metadata
  • Content clusters, topic authority, and E-E-A-T
  • Measuring SEO impact on content performance

Module 5: AI & Automation in Content Marketing

  • How AI is transforming content creation
  • Tools for AI-assisted copywriting, video, and design
  • Balancing human creativity with AI automation
  • Ethical and brand considerations with AI content
  • Workflow automation and scaling content production

Module 6: Email Marketing Mastery

  • Why email remains essential in content marketing
  • Crafting high-performing email journeys and content
  • Segmentation, personalisation and list growth strategies
  • Key email KPIs, optimisation and deliverability
  • Integrating email with your broader marketing mix

Module 7: Video, Audio & Interactive Content Formats

  • Growth of video and podcast content
  • Creating engaging short-form and long-form video
  • Boosting interaction in video content
  • Video planning, storyboarding and content creation tools
  • Repurposing content across multiple formats

Module 8: Content Distribution & Paid Amplification

  • Organic vs. paid content distribution strategies
  • Native advertising, sponsored content, and influencer collaborations
  • Working content marketing into full-funnel ad strategies
  • Social media and programmatic content promotion
  • Measuring and optimising content reach and ROI

Course Content