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Strategy Course – Digital Copywriting Masterclass: Social, Search & Web

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Not Enrolled
Price
1295 +GST
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Updated March 2023

Overview

Digital copywriting trends, tools, challenges and opportunities

  • Digital copywriting optimisation
  • Appreciating nuances in copywriting
  • Writing for mobile
  • Crafting visual content and readability
  • Copywriting tools

Social, Search & Web

  • Measuring and evaluating owned media
  • Conversion Rate Optimisation (CRO)
  • Website copywriting best practices
  • Email copywriting and SMS

Earned media: Social media best practices and more.

  • Social profile optimisation
  • Copywriting for messaging
  • Understanding how social media algorithms assess copy
  • Importance of social copywriting for video content
  • Social media growing entertainment focus

Paid media – Social, Search & Display ad copywriting

  • Purpose-driven copy
    – Balancing ad objectives and ad copy
  • Research
    – Facebook
    – TikTok
    – LinkedIn
  • Privacy bites
    – iOS 14 impact
    – Targeting vs creative
  • Testing and creative tools and processes
    – A/B testing
    – Copy optimisation
  • Ad copy analysis
    – Conversion vs reach vs engagement
    – Google Analytics
    – Social pixels

Course Content