Overview

Digital marketing evaluation and optimisation best practices

• Analysing digital data
• Optimising user journeys
• Testing
• Strategic thinking

Fully leveraging Google Analytics to better track ROI

• Introducing GA4
• How is tracking different in GA4?
• GA Personalised Reporting
• Understanding GA Reports
• Campaign Tagging
• Dimensions, Metrics & Reports

Unravelling social media pixels and analytics

• Social Media Reporting Challenges
• Meta Events Manager
• Other social platform conversion tracking

Maximising Google Tag Manager

• Digital analytics and reporting
• How, why and why to use Tag Manager
• Setting up Tag Manager
• Understanding the account hierarchy
• GTM key building blocks
  – Tags
  – Triggers
  – Variables
• Creating and debugging tags