[SMK] Social Media Knowledge

Strategy Course – Digital Marketing Evaluation: Social Analytics, Pixels & Attribution

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1295 +GST
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Digital marketing evaluation and optimisation best practices

  • Analysing digital data
  • Optimising user journeys
  • Testing
  • Strategic thinking

Fully leveraging Google Analytics to better track ROI

  • Introducing GA4
  • How is tracking different in GA4?
  • GA Personalised Reporting
  • Understanding GA Reports
  • Campaign Tagging
  • Dimensions, Metrics & Reports

Unravelling social media pixels and analytics

  • Social Media Reporting Challenges
  • Meta Events Manager
  • Other social platform conversion tracking

Maximising Google Tag Manager

  • Digital analytics and reporting
  • How, why and why to use Tag Manager
  • Setting up Tag Manager
  • Understanding the account hierarchy
  • GTM key building blocks
    – Tags
    – Triggers
    – Variables
  • Creating and debugging tags