Overview
Digital marketing evaluation and optimisation best practices
- Analysing digital data
- Optimising user journeys
- Testing
- Strategic thinking
Fully leveraging Google Analytics to better track ROI
- Introducing GA4
- How is tracking different in GA4?
- GA Personalised Reporting
- Understanding GA Reports
- Campaign Tagging
- Dimensions, Metrics & Reports
Unravelling social media pixels and analytics
- Social Media Reporting Challenges
- Meta Events Manager
- Other social platform conversion tracking
Maximising Google Tag Manager
- Digital analytics and reporting
- How, why and why to use Tag Manager
- Setting up Tag Manager
- Understanding the account hierarchy
- GTM key building blocks
– Tags
– Triggers
– Variables - Creating and debugging tags