Updated March 2023
Overview
Email marketing trends, innovations and email list building
- Email marketing
– Pros and cons
– Has social replaced email?
– Direct response vs brand
– Email performance benchmarks - Personalisation and automation
- Email innovations
– AMP
– Underexplored Gmail features - Email data capture
– Organic vs paid
– Social best practices
– Effective lead magnets
Email marketing design, engagement & creative best practices
- Email design overview
– Reporting and email KPIs
– Email usability
– Popular tools - Why good email design is not enough
– Improving relevancy and performance with automation - Design best practices
– Clarity
– Managing images: Image-to-text ratios, Kinetic design - Gmail
– Reducing clipping
– Tabs
– Engagement - Email copywriting
Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
- Deliverability
- Data hygiene and list management
- Unsubscribes
- Legalities
- Privacy
- GDPR
- CCPA
- New AU legislation
- CRM and email tagging
- Email sequences
- Automation
- iOS 15
- Privacy
SMS, organic and paid messaging opportunities
- SMS marketing
- Common tactics
- CRM
- Popular sequences
- Data management
- Tech and tools
- Legalities
- Messaging
- Messenger
- Message types
- Rules
- Sponsored messages
- Customer service
- New messaging functionality
- Google Business Profile