Updated March 2023

Overview

Email marketing trends, innovations and email list building

• Email marketing
  – Pros and cons
  – Has social replaced email?
  – Direct response vs brand
  – Email performance benchmarks
• Personalisation and automation
• Email innovations
  – AMP
  – Underexplored Gmail features
• Email data capture
  – Organic vs paid
  – Social best practices
  – Effective lead magnets

Email marketing design, engagement & creative best practices

• Email design overview
  – Reporting and email KPIs
  – Email usability
  – Popular tools
• Why good email design is not enough
  – Improving relevancy and performance with automation
• Design best practices
  – Clarity
  – Managing images: Image-to-text ratios, Kinetic design
• Gmail
  – Reducing clipping
  – Tabs
  – Engagement
• Email copywriting

Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy

• Deliverability
• Data hygiene and list management
• Unsubscribes
• Legalities
• Privacy
• GDPR
• CCPA
• New AU legislation
• CRM and email tagging
• Email sequences
• Automation
• iOS 15
• Privacy

SMS, organic and paid messaging opportunities

• SMS marketing
• Common tactics
• CRM
• Popular sequences
• Data management
• Tech and tools
• Legalities
• Messaging
• Messenger
• Message types
• Rules
• Sponsored messages
• Customer service
• New messaging functionality
• Google Business Profile