[SMK] Social Media Knowledge

Strategy Course – Email Marketing Masterclass: Data, Design & CRM

Current Status
Not Enrolled
Price
1295 +GST
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Overview

Email marketing trends, innovations and email list building

  • Email marketing in 2021
    – Pros and cons
    – Has social replaced email?
    – Direct response vs brand
    – Email performance benchmarks
  • Personalisation and automation
  • Email innovations
    – AMP
    – Underexplored Gmail features
  • Email data capture
    – Organic vs paid
    – Social best practices
    – Effective lead magnets

Email marketing design, engagement & creative best practices

  • Email design overview
    – Reporting and email KPIs
    – Email usability
    – Popular tools
  • Why good email design is not enough
    – Improving relevancy and performance with automation
  • Design best practices
    – Clarity
    – Managing images: Image-to-text ratios, Kinetic design
  • Gmail
    – Reducing clipping
    – Tabs
    – Engagement
  • Email copywriting

Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy

  • Deliverability
  • Data hygiene and list management
  • Unsubscribes
  • Legalities
  • Privacy
  • GDPR
  • CCPA
  • New AU legislation
  • CRM and email tagging
  • Email sequences
  • Automation
  • iOS 15
  • Privacy

SMS, organic and paid messaging opportunities

  • SMS marketing
  • Common tactics
  • CRM
  • Popular sequences
  • Data management
  • Tech and tools
  • Legalities
  • Messaging
  • Messenger
  • Message types
  • Rules
  • Sponsored messages
  • Customer service
  • New messaging functionality
  • Google Business Profile