Updated August 2023

Overview

2023 Facebook Marketing Trends, Opportunities & Account Optimisation

• Facebook usage and marketing spend
  – Reels and AI offer engagement boost
  – Business slowdown
• Content marketing
  – What’s working on Facebook?
  – Entertainment in focus
  – Reels
• Facebook’s growing walled garden
  – On-platform conversions
• Automation
  – Generative AI
  – Ads
• Account optimisation
  – Business Manager/ Suite
  – Account management
  – Risk mitigation, bans and penalties

Engaging Facebook Users and Account Optimisation

• Facebook content marketing
  – Community building vs reach
  – Does it matter if reach is organic or paid?
• Understanding the Facebook Feed
  – How and why Feed still dominates
  – Ranking signals
  – AI growth
• Facebook Stories
  – An untapped opportunity
• Reels
  – Facebook’s streamlined video focus
  – Optimising for watch time
  – Creative best practices
• Business Suite

Creating HighPerforming Facebook Ad Campaigns

• Understanding Facebook Ads
  – Investment levels
  – Placements
  – Ad formats
• Meta Ads tools
  – Ads Manager & Business Manager
• Online ad strategy and planning
  – Short and long-term thinking
  – Full funnel ads thinking
  – Ad targeting
  – Automation growth
• Campaign optimisation
  – Creative tools and insights
  – Ad testing and copywriting
  – Messaging
  – Creators

Messaging, Commerce, Influencers & Branded Content

• Messenger
  – Customer service
  – Organic
  – Marketing Messages
  – Paid
  – Sponsored Messages
  – Click To Message ads
• Facebook commerce
  – Setting up shop
  – Catalogues
  – Meta Advantage Products
  – Shop Ads
• Influencer marketing
  – Branded Content
  – Discovery