[SMK] Social Media Knowledge

Strategy Course – Facebook Marketing Masterclass

Current Status
Not Enrolled
Price
1295 +GST
Get Started

Overview

Facebook Marketing Opportunities & Challenges

  • Facebook usage trends
  • Engagement benchmarking
  • Short-from and live video
  • Facebook audio and podcasts
  • Algorithm updates and community features
  • Apple iOS 14
  • Strategy
  • Reporting
  • Account suspension issues
  • Business Manager and back-end

Engaging Facebook Users Within News Feeds & Beyond

  • Maximising organic and paid reach
    – Benchmarking performance
    – Creative trends
    – Engagement vs reach
    – Useful ideation tools
  • Understanding social algorithm principles
  • Ensuring content marketing blends into the feed
    – Authenticity
    – User generated content (UGC)
  • Live and non-live video
    – Editing tools
    – YouTube learnings

Facebook Advertising

  • Online ad strategy and planning
    – Short term and long term thinking
    – Always on or not?
  • Social advertising focus
    – Reach vs. engagement vs. action
  • Ad funnel development
    – What are they and why are they helpful?
    – Navigating iOS 14
    – New ad targeting challenges and opportunities
  • Leveraging video in social ads
    – Creative tools and insights
    – Ad testing and copywriting

Messenger, Events, Influencers, Groups & Commerce

  • Messenger
  • Facebook Groups
    – Purpose & planning
    – Monetisation opportunities
  • Facebook Creators
    – Brand safety
    – Collabs Manager
    – Publisher relationships
    – Influencer marketing
  • Events
  • Shopping & commerce
    – Ecommerce
    – Payments