Updated March 2023
Overview
Influencer Marketing Trends, Forecasts & Opportunities
- Trends, forecasts and benchmarks
– Investment
– Key Industries
– Regulation
– Ads over commerce - Instagram
– Diminishing organic reach
– Branded content ads
– Creator Marketplace - TikTok
– Organic and paid opportunity
– Native creator tools - YouTube
– YPP and Brand Connect - LinkedIn
– Creator mode - Evaluation and reporting considerations
Organic, Paid & Commerce
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Organic influencer opportunities
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Influencer discovery
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Legal disclosure
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Creative collaborations
Optimising Influencer Campaigns With Social Ads
- Branded content explained
- Legal disclosure
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Paid partnership tagging
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Creator marketplaces
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Ad creative best practices
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Influencer creative considerations
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Integrating influencer campaigns with ads
Sales activations, Creator Commerce & Affiliate Marketing
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Social media commerce opportunities
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Setting up affiliate programs
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Influencer sales tracking