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Strategy Course – Instagram Marketing Masterclass

Current Status
Not Enrolled
Price
1295 +GST
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Updated May 2023

Overview

Instagram trends, challenges and priorities

  • Instagram performance
    – Usage
    – Investment
    – Challenges
    – TikTok impact
  • Instagram marketing
    – Shadow banning
    – Reels and video
    – Search marketing
    – Content marketing
  • Creators
    – Ads over commerce
  • Messaging growth
    – Messaging within Meta
    – CTM via Instagram DMs

Content marketing, community & engagement

  • Instagram benchmarks
  • Feed
    – Algorithm overview
    – Copywriting
    – Images vs carousels vs videos
  • Explore
    – How to boost discovery
  • Stories
    – Improving engagement
  • Reels
    – How is Instagram trying to close TikTok + YouTube gap?
    – Reels deep dive
    – Creative best practices
    – Editing tools and effects
    – Interaction boosting
  • Messaging and DMs

Instagram Engagement, Algorithms & Content Marketing

  • Instagram benchmarks
  • Feed
    – Algorithm overview
    – Copywriting
    – Images vs carousels vs videos
  • Explore
    – How to boost discovery
  • Stories
    – Improving engagement
  • Reels
    – How is Instagram trying to close TikTok + YouTube gap?
    – Reels deep dive
    – Creative best practices
    – Editing tools and effects
    – Interaction boosting
  • Messaging and DMs

Influencer marketing, shopping and commerce

  • Influencer trends, forecasts and benchmarks
    – Investment
    – Trends
    – Discovery
    – Regulation
    – Disclosure
  • Understanding Instagram Branded Content
    – Paid partnership tags
    – New Partnership Ads
    – Instagram Commerce
    – Setting up Shop
  • Influencer crossover
  • Advantage+ Shopping Campaigns
  • New Shop Ads

Course Content