[SMK] Social Media Knowledge

Strategy Course – Instagram Marketing Masterclass

Current Status
Not Enrolled
Price
1295 +GST
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Overview

Instagram marketing trends, strategy planning & evaluation

  • Understanding Instagram’s rise
    – User profile
    – Covid impact
    – Why TikTok’s a big problem for Instagram
  • Performance benchmarks
    – Organic performance
    – Ads
  • Strategic considerations
    – Brand vs performance
  • Tools & tech
    – Business Manager
    – Third-party tools
  • Evaluation & reporting

Content marketing, community & engagement

Instagram advertising: Strategy, Planning & Tactics

  • Instagram performance benchmarks
  • Brand vs direct response
  • Apple iOS 14.5 and ad targeting
    – Shopping & Instagram engagement audiences
  • Ad conversion tracking
    – Google Analytics
    – Facebook Pixel
  • Creative tools & design considerations
  • Ad strategy and funnel development

Influencers, Shopping & Commerce

  • Influencer marketing
    –The rise, COVID fall & 2021 outlook
    –Demographics
  • Problems and concerns
    –Engagement pods, fraud and good taste
  • Brand building vs direct response
    –Evaluation and reporting
  • Branded Content opportunities
    –Branded Content Ads
    –Publishers
  • Social commerce
    –Shop fronts and new surfaces
    –Impact on ad targeting