Overview
Instagram marketing trends, strategy planning & evaluation
- Understanding Instagram’s rise
– User profile
– Covid impact
– Why TikTok’s a big problem for Instagram - Performance benchmarks
– Organic performance
– Ads - Strategic considerations
– Brand vs performance - Tools & tech
– Business Manager
– Third-party tools - Evaluation & reporting
Content marketing, community & engagement
Instagram advertising: Strategy, Planning & Tactics
- Instagram performance benchmarks
- Brand vs direct response
- Apple iOS 14.5 and ad targeting
– Shopping & Instagram engagement audiences - Ad conversion tracking
– Google Analytics
– Facebook Pixel - Creative tools & design considerations
- Ad strategy and funnel development
Influencers, Shopping & Commerce
- Influencer marketing
–The rise, COVID fall & 2021 outlook
–Demographics - Problems and concerns
–Engagement pods, fraud and good taste - Brand building vs direct response
–Evaluation and reporting - Branded Content opportunities
–Branded Content Ads
–Publishers - Social commerce
–Shop fronts and new surfaces
–Impact on ad targeting