Updated June 2024

Overview

2024 Instagram Trends, Challenges and Priorities

• 2024 Instagram trends and challenges
  – Investment
  – Usage
  – Growth
• Performance benchmarks
• Channel challenges
  – Tik Tok
  – YouTube
• Video focus
• Innovation and Al

Strategy, Planning and Evaluation

• Marketing on Instagram
  – Strategy planning
  – Common tactics
  – Instagram challenges and opportunities: Organic & Paid
• Reporting and evaluation
  – Tools
  – Organising data
  – Brand vs performance
  – Essential KPIs
• Account optimisation
• – Understanding Instagram SEO 
• – Syncing with Facebook
• – Meta Business Manager / Suite

Content Marketing and Community Engagement

• Instagram content marketing
  – Planning
  – Performance benchmarks
• Algorithms explained
  – Feed
  – Stories
  – Reels
  – Explore
• Instagram SEO
  – Smart copywriting
• Latest 2024 also updates
• Why recommendations are key
  – Shadowbans

Video Production and AI

• How TikTok changed the game
  – Entertainment first
• Boosting Instagram video rankings Algorithm updates
  – Video design best practices
  – Watch time
  – Pattern interrupts
  – Engagement
• Al trends and developments
  – Job market impact
• Weaknesses and limitations of Al
• Understanding prompts
  – Common mistakes
  – Best practices

Messaging and Threads

• Private and public social paradigms
• Threads
  – Organic vs paid
• Maximising DMs for business
  – Community management
  – Customer service
  – Tools and tech
  – Engagement
• DMs, Stories and Reels
• New and untapped opportunities
  – Marketing Messages
  – Untapped goldmines
  – Broadcast channels
  – Notes

Creators, Branded Content and Influencer Marketing

• Organic influencer opportunities
  – Does paid vs organic matter?
  – Key performance indicators
  – Landscape overview
• Influencer discovery
  – Manual
  – Creator marketplaces
  – Influencer tech
  – Third party marketplace
• Legal discloser
  – Unpaid vs paid vs payment in kind
• Creative collaborations
  – Unlocking superfine
  – Ambassador programs
  – Maximising your people

Instagram Advertising

• Understanding Instagram Ads
• Instagram ad creative
  – Image ads
  – Carousels
  – Videos
• Online ad strategy and planning
  – Short term and long-term thinking Always on or not?
• Full funnel ads thinking
  – Navigating iOS 14
  – New ad targeting challenges and opportunities
• Ads automation

Instagram Commerce, Shopping and Affiliate Programs

• Social commerce
  – Shifts in product discovery
  – Rising social search trends
• Instagram commerce opportunities
  – Social Shop creation
  – Product tagging
• Setting up Instagram affiliate programs
  – Understanding affiliate marketing
  – Affiliate program creation
  – Recruiting influencers
  – Promoting affiliate influencer activity
• Influencer sales tracking
  – Promo codes
  – UTM tracking best practices