[SMK] Social Media Knowledge

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Strategy Course – LinkedIn & B2B Social Media Marketing

Current Status
Not Enrolled
Price
1295 +GST
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Overview

B2B and LinkedIn Social Media Marketing Opportunities

  • LinkedIn Social Media marketing & usage
    – User growth and engagement
    – Marketing investment
    – LinkedIn’s improving martech
    – Navigating tight budgets
  • LinkedIn lead generation opportunities
    – Organic
    – Paid
  • B2B social media strategy planning
    – Why brand building is key
    – Full funnel LinkedIn campaigns
  • Content marketing, community and engagement
    – Inbound marketing
    – Account based marketing
  • Privacy impact on B2B

Engaging audiences online

  • Inbound marketing best practice
  • Content planning & research
    –Must use tools
  • LinkedIn algorithm
    –User signals
    –LinkedIn engagement
    –Pages vs. people
    –Maximising employee interaction
    –Groups
  • Product pages
    –Reviews
    –Lead generation
  • Live video
  • Events
    –B2B Lead generation

Employee Advocacy & Personal Branding

  • Business case for employee advocacy
    – Reach
    – Trust
  • Planning
    – Purpose
    – People
    – Processes
  • Personal branding best practices
    – Imagery
    – Copywriting
    – SEO
  • Social media policies and guidelines
  • Useful advocacy tech and tools

LinkedIn’s ad business

  • LinkedIn’s ad business
    – Microsoft’s acquisition
    – From zero to hero
  • Performance benchmarks
    – Ad strategy and targeting
    – Custom audiences
    – Apple iOS 14 impact
    – Engagement targeting
    – Interest/job targeting
  • Conversion tracking
    – Pixel
    – Attribution
  • Ad opportunities and placements

Course Content