Updated March 2025
Overview
Module 1: Reputation Risk, Monitoring & AI-Powered Crisis Detection
- Shifts in social media engagement and platform policies
- How AI is shaping reputation management and crisis prevention
- Key social listening and sentiment analysis tools
- Automating crisis alerts and early issue detection
- Impact of the rise of video, messaging and private communities
Module 2: Community & Crisis Management
- The role of community management in reputation building
- Managing public backlash, culture wars, and polarising topics
- Navigating a shifting political climate online
- Crisis response planning, escalation workflows, and leadership communication
- Common issues and mistakes in managing sensitive situations online
Module 3: Rules, Regulations & Legal Considerations in Reputation Management
- Defamation, slander, and online brand protection
- Privacy laws (GDPR, CCPA) and compliance challenges
- Legal risks in influencer marketing and brand partnerships
- AI-generated misinformation, deepfakes, and regulatory gaps
- Digital and social media advertising rules and guidelines
Module 4: How Issues Break Out by Social Channel & Platform Moderation Tools
- Crisis triggers and reputation risks across Facebook, Instagram, YouTube, LinkedIn, TikTok and X (Twitter)
- Platform-specific moderation tools and content reporting processes
- Handling mass reporting, account suspensions, and shadowbanning
- Dealing with misinformation, bot attacks, and de-ranking penalties
- Appeals, escalation strategies, and restoring visibility post-crisis
Module 5: Working with Influencers, Partners & Talent
- Common causes of issues when engaging talent online
- Identifying brand-safe influencers and mitigating collaboration risks
- Setting crisis-proof contracts, guidelines, and reputation clauses
- Managing influencer controversies, PR crises, and public backlash
- Brand partnerships: When to collaborate, when to cut ties
Module 6: Leadership, Staffing & Internal Advocacy in Reputation Management
- How executive personal branding affects corporate reputation
- Managing staff-driven PR crises, employee activism, and internal leaks
- The role of employee advocacy in online reputation management
- Crisis-proofing corporate culture to prevent internal reputation risk
- Leadership missteps: Managing executive controversies and brand trust recovery
Module 7: Managing Online Reviews, Public Feedback & User-Generated Content (UGC)
- The influence of online reviews on brand trust and purchasing decisions
- Best practices for responding to negative reviews and public criticism
- Strategies for encouraging positive customer reviews and engagement
- Managing UGC risks, ethical moderation, and copyright considerations
- Reputation management on Google, Trustpilot, Yelp, Glassdoor, and niche review platforms
