Overview
Video planning, strategy, evaluation & resourcing
- 2022 Video trends and evolution
– Meta video optimisation
– Life beyond Facebook & Instagram - Strategic considerations
– Content planning
– Appreciating channel nuances for video
– Tailoring video to customer journeys
– Balancing awareness and direct response - Evaluating and reporting on video
– Organic social insights
– Ad insights
– Analytics - Production
– Resourcing
– Software and hardware
Video creative and idea generation
- Video completion goals
– Ranking signals shift
– AI over social graph - Instructional
– Why “How-to” never miss
– YouTube and SEO crossover
– FinTok to LinkedIn - Promotional
– Leveraging UGC - Informational
– Maximising live and non-live options - Entertainment
– Navigating virality - Documentary
– Long form videos
– In-stream ads
Organic amplification, engagement & algorithms.
- Why YouTube & TikTok best practices are video best practices
– SEO
– Data crunching
– Ideas and inspiration
– Watchtime
– Viewer retention - Live video
- Facebook Reels
– Launch and scaling
– Creative features
– Algorithm changes - Instagram
– Pivot to video
– Creative collabs
Video advertising, strategy & tactics
- Social video ad spend benchmarks
– Meta
– TikTok
– YouTube - Video ad strategy
– Video as a format
– Video objectives
– Campaign types - Video ad creative planning
– Research tools
– UGC and grassroots creative - Targeting options
- Big picture thinking