[SMK] Social Media Knowledge

Strategy Course – Social Media Video Masterclass

Current Status
Not Enrolled
Price
1295 +GST
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Overview

Video planning, strategy, evaluation & resourcing

  • 2022 Video trends and evolution
    – Meta video optimisation
    – Life beyond Facebook & Instagram
  • Strategic considerations
    – Content planning
    – Appreciating channel nuances for video
    – Tailoring video to customer journeys
    – Balancing awareness and direct response
  • Evaluating and reporting on video
    – Organic social insights
    – Ad insights
    – Analytics
  • Production
    – Resourcing
    – Software and hardware

Video creative and idea generation

  • Video completion goals
    – Ranking signals shift
    – AI over social graph
  • Instructional
    – Why “How-to” never miss
    – YouTube and SEO crossover
    – FinTok to LinkedIn
  • Promotional
    – Leveraging UGC
  • Informational
    – Maximising live and non-live options
  • Entertainment
    – Navigating virality
  • Documentary
    – Long form videos
    – In-stream ads

Organic amplification, engagement & algorithms.

  • Why YouTube & TikTok best practices are video best practices
    – SEO
    – Data crunching
    – Ideas and inspiration
    – Watchtime
    – Viewer retention
  • Live video
  • Facebook Reels
    – Launch and scaling
    – Creative features
    – Algorithm changes
  • Instagram
    – Pivot to video
    – Creative collabs

Video advertising, strategy & tactics

  • Social video ad spend benchmarks
    – Meta
    – TikTok
    – YouTube
  • Video ad strategy
    – Video as a format
    – Video objectives
    – Campaign types
  • Video ad creative planning
    – Research tools
    – UGC and grassroots creative
  • Targeting options
  • Big picture thinking