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[SMK] Social Media Knowledge

Strategy Course – Social Media Video Masterclass

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1295 +GST
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Updated January 2025

Overview

Module 1: Video Trends, Opportunities, and Viewer Habits

  • Exploring Emerging Trends: Short-form content, live streaming, AR/VR, and interactive videos.
  • Understanding Viewer Preferences: Analyse how habits vary across demographics and platforms.
  • Opportunities for Growth: Identify industries and niches where video is driving significant impact.
  • The Future of Video Marketing: Preparing for new formats, tools, and platform innovations.

Module 2: Planning and Designing High-Impact Videos

  • Building a Strategic Foundation: Align video goals with marketing objectives and audience needs.
  • Mapping Video to Customer Journeys: Understanding how video varies through the funnel and across channels.
  • Entertainment First: Explore how TikTok changed the game for video content and why creators hold the key to success.
  • Creative Best Practices: Engaging viewers to maximise completed video views and audience retention.

Module 3: Mastering Instagram Reels & Stories

  • Differentiating Reels and Stories: Understand their strengths and how to use them effectively.
  • Creating Attention-Grabbing Content: Learn techniques for engaging viewers in seconds.
  • Leveraging Instagram Tools: Use filters, music, text overlays, and stickers to enhance videos.
  •  Driving Engagement: Maximise interaction with polls, Q&A sessions, and call-to-action features.

Module 4: Facebook Video Strategy

  • Optimising Video Formats: Explore in-feed videos, live streams, and Facebook long-form content.
  • Crafting Stories That Resonate: Develop narratives tailored to Facebook’s diverse audience.
  • Maximising Business Suite: Useful video tools and insights which are commonly overlooked
  • Algorithm-Friendly Practices: Boost video reach and visibility through optimisation strategies.

Module 5: TikTok for Business Success

  • Navigating TikTok Culture: Understand the platform’s trends and user expectations.
  • Creating Authentic Content: Develop videos that align with TikTok’s unique tone and style.
  • Using TikTok Ads Effectively: Explore Spark Ads, In-Feed Ads, and Brand Takeovers.
  • Analysing Performance: Track and optimise metrics to improve campaign effectiveness.

Module 6: LinkedIn Video for Professionals

  • Positioning Videos on LinkedIn: Align content with professional and thought leadership goals.
  • Exploring Content Types: Learn to create updates, insights, and recruitment videos.
  • Creating Engaging B2B Content: Translate complex ideas into concise, professional videos.
  • Maximising LinkedIn Live: Understand when and how to use live video for audience engagement.

Module 7: Unlocking YouTube’s Potential

  • Optimising for Discovery: Use titles, tags, and descriptions to maximise visibility.
  • Crafting Long-Form Content: Retain attention with effective storytelling and structure.
  • YouTube Advertising Essentials: Explore skippable, non-skippable, and bumper ads.
  • Building a Channel Strategy: Foster consistent growth and long-term audience retention.

Module 8: Advertising with Online Video

  • Exploring Ad Formats: Learn the best uses for in-feed ads, pre-roll ads, and story ads.
  • Designing Effective Ads: Capture attention with concise, action-driven messaging.
  • Targeting and Retargeting: Reach the right audience with advanced targeting options.
  • Measuring ROI: Use data to assess performance and optimise video ad spend.

Course Content