Updated August 2024

Overview

MODULE ONE: Social Media Marketing: Trends, Challenges, and Opportunities

• Exploring Emerging Trends: Dive into the latest trends shaping social media marketing, including algorithm changes and new platform features.
• Identifying Challenges: Understand the challenges that marketers face in the evolving digital landscape and how to address them effectively.
• Seizing Opportunities: Learn how to leverage new opportunities for growth and engagement, backed by case studies of successful brands.

MODULE TWO: Strategic Planning, Budgeting, and Resourcing for Social Media

• Creating Full-Funnel Strategies: Develop comprehensive social media strategies that align with business objectives at every stage of the funnel, from awareness through to conversion
• Balancing Immediate and Long-Term Goals: Plan social media campaigns to achieve immediate engagement while nurturing long-term brand loyalty and awareness.
• Effective Budget Allocation: Learn techniques for allocating budgets across the marketing funnel to maximise ROI, balancing short-term performance and long-term growth initiatives.

MODULE THREE: Mastering Evaluation, Analytics, and Reporting

• Evaluating Performance Metrics: Gain expertise in analysing key social media metrics to measure engagement, reach, and conversions.
• Utilising Analytics Tools: Discover various tools and techniques for collecting and interpreting social media data.
• Creating Impactful Reports: Learn how to present analytics data in compelling reports that communicate insights to stakeholders and drive strategy adjustments.

MODULE FOUR: Content Planning and Community Engagement

• Engaging Audiences with Storytelling: Explore storytelling techniques that captivate audiences and foster deeper connections with your brand.
• Building and Nurturing Communities: Learn strategies for fostering genuine engagement and managing online communities effectively.
• Optimising Content Workflows: Establish efficient systems and workflows for content ideation and creation to maximise productivity and maintain a steady content output.

MODULE FIVE: Maximising Short-Form Video and Messaging

• Creating Engaging Short-Form Videos: Master the art of producing shareable short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts.
• Leveraging Messaging Apps: Discover how to use messaging apps for direct communication with audiences, enhancing customer service and driving conversions.
• Implementing Best Practices: Gain practical tips and insights from successful short-form video and messaging campaigns.

MODULE SIX: Harnessing AI for Social Media Success

• Leveraging AI Tools: Discover how to utilise AI applications for content creation, scheduling, and engagement to streamline your social media efforts.
• Personalising User Interactions: Explore techniques for using AI to personalise user interactions and enhance audience engagement.
• Implementing Ethical AI Practices: Address ethical considerations and best practices for integrating AI into your social media strategy.

MODULE SEVEN: Creating High-Performing Social Media Ads

• Setting Clear Objectives: Learn how to define clear goals and objectives for your social media ad campaigns to ensure measurable success.
• Optimising Ad Performance: Employ targeting and retargeting strategies, budget allocation, and A/B testing to continuously improve ad effectiveness.
• Designing Compelling Ad Creatives: Explore best practices for creating visually appealing and persuasive ad creatives that capture attention.

MODULE EIGHT: Unlocking Influencer Marketing for Brand Building & Acquisition

• Identifying the Right Influencers: Discover methods for finding and partnering with influencers who align with your brand values and audience.
• Maximising ROI: Explore best practices for managing influencer relationships, ensuring authenticity, and measuring the success of your campaigns.
• Creating Impactful Campaigns: Learn how to design influencer marketing campaigns that effectively build brand awareness and drive customer acquisition.