Community First Credit Union have launched a cheeky new Facebook Fakes campaign asking Facebook users to dob in their friends who hide behind ‘fake’ profile pictures.

Sydney-based creative agency IDEAS Corp developed the campaign to promote CFCU’s Low Rate Credit Card.

Campaign

Facebook users are invited to place friends with ‘fake’ Facebook profile pictures in one of six categories, including ‘The Forever Young’, ‘The Avatarist' and ‘The Surrealist’. To enter, entrants nominate a friend’s profile picture along with 25 words or less detailing why the picture should be changed.

Entrants are automatically entered into weekly draw of $250, and at the end of the competition one entrant will win $5,000 on a Community First Debit Card.

The campaign also offers an event with a professional photographer on hand to allow Facebook users the opportunity to redeem themselves by updating their profile picture to something more realistic.

“The credit card market is driven largely by low honeymoon rates, whereas our card instead offer a very low ongoing rate for all transactions.

“The Facebook Fakes campaign helps communicate this message in an entertaining, playful and interactive way,” said Michael O'Reilly, marketing manager at Community First Credit Union.

Digital

Facebook Fakes claims to be sponsored by “the ridgy-didge, nothing-to-hide, what-you-see-is-what-you-get low rate credit card,” and pokes fun at credit cards that offer a ‘fake’ welcome rate, then revert to higher ongoing rates.

Marketing is via Facebook ads, blogger outreach, online seeding and PR.

Learn more about the Facebook Fakes campaign here.

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