[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Deliting in the challenge

A new campaign created by Clemenger BBDO Adelaide for snack food company Fantastic is seeing how far people will go for a free pack of Delites chips.

Challenge pending

Playing on the notion that people might do surprising things for a pack of Delights, Clemenger placed an interactive vending machine, the ‘Delite-o-matic’, in an Adelaide shopping mall.

The machine is programmed to dish out Delights once a challenge has been performed.

Challenge accepted 

While challenges started off simply (for example the pushing of a button 100 times), participants were gradually instructed to do everything from dance routines to bowing down to the machine for their free sample.

Technically challenged

Clemenger BBDO looked to the expertise of Adelaide production company Anifex in designing the vending machine and producing the supporting video campaign.

Nation-wide challenge

Fantastic delight’s Delite-o-matic campaign is making a substantial footprint with its YouTube video and online promotion, where consumers can play a virtual version of the vending machine for prizes.

The Delite-o-matic is currently making its way around the country, with locations available on Fantastic Snack's Facebook page.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU