A Video Is Worth 1.8 Million Words
“Video killed the radio star,” blurted a 1979 song declaring the demise of radio and ushering us into the era of music videos. More than three decades later, video is swiftly replacing the written word. ....
18/04/2012
Expert profile: Kirsteene Phelan Etsy Australia Community Manager
17/04/2012 SMK Editor
Kirsteene Phelan has joined Etsy as AU Community Manager. ....
Durex Uses Facebook to Promote Safe Sex
16/04/2012 SMK Editor
Condom megabrand Durex has turned to creative Facebook fans for their latest campaign, The Naked Box competition. ....
Facebook's One Billion dollar purchase of Instagram
13/04/2012 SMK Editor
Perhaps the biggest news in social media this week was Facebook’s one billion dollar purchase of Instagram. ....
The Melting Pot - crowdsourcing a cookbook
04/04/2012 SMK Editor
When food writer Michael Shafran decided he wanted to write a recipe book, he decided to create a community around it before it existed. The very same community is key to creating the book. ....
Top 5 statistics: Australian shoppers online and in store
04/04/2012 SMK Editor
The IBM 2012 Smarter Consumer Study reveals that social media has a huge influence on Australian’s shopping decisions. ....
Myer Miss Shop Blogger Project attracts young spenders
04/04/2012 SMK Editor
Myer has engaged bloggers to promote their Autumn/Winter Miss Shop fashion collections to young women. ....
Expert profile: BMF CEO Jeremy Nicholas
03/04/2012 SMK Editor
We speak with BMF CEO Jeremy Nicholas about video, community management and the future of digital marketing spend. ....
Bonds Birthday Project
02/04/2012 SMK Editor
Designed for Pacific Brands’ iconic Bonds label by Clemenger BBDO Melbourne, the Birthday Project campaign sets out to find one person born on each day of Bond’s entire 97-year existence; a staggering 35,301 people. ....
This week's tweather round-up
30/03/2012 SMK Editor
Band break ups, politics, ethical production, apps and digital conferences light up the twittersphere this week. ....
Hungry Jack’s $5 experiment
28/03/2012 SMK Editor
Hungry Jack's together with Clemenger BBDO, Sydney have created 'The $5 Experiment' to promote the $4.95 Stunner deal. ....
Top five facts: Pinterest continues to grow
27/03/2012 SMK Editor
Further to our last update on Pinterest figures in Australia, visitation to the site has steadily grown. ....