Unlock the future of Facebook marketing with the updated and expanded Facebook Marketing Masterclass, a course that explores how artificial intelligence (AI), machine learning, and generative technologies are reshaping the platform for marketers and users alike. As Meta integrates more advanced AI algorithms, content discovery, creation, and delivery are being transformed, offering new opportunities for personalised ad experiences and automated social commerce. Discover how generative tools are revolutionising the creative process, allowing marketers to develop tailored content with less effort, while Facebook’s enhanced search functionality, powered by these innovations, is changing the landscape of discoverability and social media SEO.

SMK’s new masterclass takes a deep dive into the latest advancements and tools available for optimising your marketing strategies and campaigns. You’ll learn to deploy the Meta Pixel and Conversion API (CAPI) to improve user behaviour tracking and ad performance. Explore how Meta Ads Manager is incorporating automation to streamline campaign execution, while leveraging generative content tools to produce dynamic, highly relevant ad creatives that speak directly to your audience. These developments are enabling marketers to push the boundaries of what’s possible, enhancing engagement and improving ROI.

From refining content strategies with automation-driven content creation to implementing bots and machine learning for customer interactions on Messenger and WhatsApp, this course equips you to fully harness the latest tech innovations. You’ll also discover how algorithmic insights are driving improvements in data reporting, A/B testing, and campaign optimisation, enabling marketers to make smarter, real-time decisions. With these emerging technologies transforming Facebook for both businesses and users, this masterclass ensures you’re prepared to navigate and thrive in this rapidly evolving social media landscape.

Join us for an in-depth exploration through eight engaging modules, where you’ll gain practical experience and expert insights into the latest B2B marketing trends and tools. Designed to enhance your skills and strategic thinking, this masterclass will empower you to navigate the complexities of B2B marketing, boost your professional capabilities, and deliver tangible results in your marketing campaigns.