Upgrade your social media activity in time for 2025

2024 Social Media Strategy Optimisation

Join us for an in-depth exploration through eight engaging modules to explore how to maximise your social media marketing strategy in 2025. Boost engagement, create killer video content, increase organic reach, drive even more ROI with influencer marketing, and explore the latest social ad innovations.

Purchase Options:

Sign up for SMK Digital Excellence on a Standard Plan (or above) and access the full suite of Online Digital Strategy courses annually.

*Prices exclude GST, charged in Australia only.

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Course Overview

Welcome to the 2024 Social Media Strategy Optimisation course, designed to equip you with the latest skills and knowledge to thrive in the dynamic world of social media marketing. This comprehensive course covers eight modules, each focusing on key aspects of social media strategy, from understanding emerging trends and leveraging AI, to developing full-funnel strategies and creating high-performing ads. Whether you’re looking to boost engagement, navigate algorithm updates, or maximise ad ROI, this course provides actionable insights and practical techniques to elevate your social media game.

In the first half of the course, you’ll explore the latest trends shaping social media in 2024 and learn to identify and address the challenges of an evolving digital landscape. You’ll dive into the world of AI, discovering how to streamline content creation, scheduling, and engagement while personalising user interactions. Additionally, you’ll master strategic planning, budgeting, and resourcing to create comprehensive social media strategies that balance short-term performance with long-term brand growth.

The latter modules focus on practical applications and performance optimisation. You’ll gain expertise in evaluating social media metrics, utilising advanced analytics tools, and creating impactful reports. Learn to craft engaging content, manage online communities effectively, and produce thumb-stopping videos. Finally, you’ll uncover advanced techniques for designing high-performing social media ads, optimising targeting, and maximising ROI. With real-world examples and case studies, this course ensures you’re equipped with the skills to implement successful social media strategies in 2024 and beyond.

ACCESS THIS COURSE ONLY OR BECOME AN SMK MEMBER TO ACCESS ALL SMK TRAINING COURSES + MORE

What will you learn?

Understand Emerging Trends and Challenges

Gain insights into the latest trends shaping social media marketing in 2024, and learn how to navigate the evolving digital landscape effectively.

Leverage Advanced Technologies

Discover how to utilise AI and other cutting-edge technologies to streamline social media efforts, personalise user interactions, and enhance engagement.

Develop Comprehensive Strategies

Master the art of creating full-funnel social media strategies that balance short-term performance with long-term brand growth, ensuring alignment with business objectives.

Boost Engagement with Advanced Content Strategies

Navigate the latest algorithm updates, create thumb-stopping videos, and develop efficient content systems to enhance engagement and relevance.

Create High-Performing Social Ad Campaigns

Combine the latest creative trends, ad analytics, and AI to design effective social media ads. Unlock pockets of untapped opportunity across various objectives, from brand to performance marketing.

Course Outline

MODULE ONE:

2024 Social Media Marketing: Trends, Challenges, and Opportunities

Exploring Emerging Trends: Dive into the latest trends shaping social media marketing in 2024, including algorithm changes and new platform features.
Identifying Challenges: Understand the challenges that marketers face in the evolving digital landscape and how to address them effectively.
Seizing Opportunities: Learn how to leverage new opportunities for growth and engagement, backed by case studies of successful brands.

MODULE TWO:

Harnessing AI for Social Media Success

Leveraging AI Tools: Discover how to utilise AI applications for content creation, scheduling, and engagement to streamline your social media efforts.
Personalising User Interactions: Explore techniques for using AI to personalise user interactions and enhance audience engagement.
Implementing Ethical AI Practices: Address ethical considerations and best practices for integrating AI into your social media strategy.

MODULE THREE:

Strategic Planning, Budgeting, and Resourcing for Social Media

Creating Full-Funnel Strategies: Develop comprehensive social media strategies that align with business objectives at every stage of the funnel, from awareness through to conversion
Balancing Immediate and Long-Term Goals: Plan social media campaigns to achieve immediate engagement while nurturing long-term brand loyalty and awareness.
Effective Budget Allocation: Learn techniques for allocating budgets across the marketing funnel to maximise ROI, balancing short-term performance and long-term growth initiatives.

MODULE FOUR:

Mastering Evaluation, Analytics, and Reporting

Evaluating Performance Metrics: Gain expertise in analysing key social media metrics to measure engagement, reach, and conversions.
Utilising Analytics Tools: Discover various tools and techniques for collecting and interpreting social media data.
Creating Impactful Reports: Learn how to present analytics data in compelling reports that communicate insights to stakeholders and drive strategy adjustments.

MODULE FIVE:

Content Planning and Community Engagement

Engaging Audiences with Storytelling: Explore storytelling techniques that captivate audiences and foster deeper connections with your brand.
Building and Nurturing Communities: Learn strategies for fostering genuine engagement and managing online communities effectively.
Optimising Content Workflows: Establish efficient systems and workflows for content ideation and creation to maximise productivity and maintain a steady content output.

MODULE SIX:

Maximising Short-Form Video and Messaging

Creating Engaging Short-Form Videos: Master the art of producing shareable short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts.
Leveraging Messaging Apps: Discover how to use messaging apps for direct communication with audiences, enhancing customer service and driving conversions.
Implementing 2024 Best Practices: Gain practical tips and insights from successful short-form video and messaging campaigns.

MODULE SEVEN:

Creating High-Performing Social Media Ads

Setting Clear Objectives: Learn how to define clear goals and objectives for your social media ad campaigns to ensure measurable success.
Optimising Ad Performance: Employ targeting and retargeting strategies, budget allocation, and A/B testing to continuously improve ad effectiveness.
Designing Compelling Ad Creatives: Explore best practices for creating visually appealing and persuasive ad creatives that capture attention.

MODULE EIGHT:

Unlocking Influencer Marketing for Brand Building & Acquisition

Identifying the Right Influencers: Discover methods for finding and partnering with influencers who align with your brand values and audience.
Maximising ROI: Explore best practices for managing influencer relationships, ensuring authenticity, and measuring the success of your campaigns.
Creating Impactful Campaigns: Learn how to design influencer marketing campaigns that effectively build brand awareness and drive customer acquisition.

Why become a SMK Digital Excellence Member?

Your SMK Instructor

James Fitzgerald
Executive Director of Programming, SMK

James Fitzgerald is the Executive Director of Programming at SMK. SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively. As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs.

James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.