[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

F82015 Wrap Up: Facebook’s biggest announcements

Last week saw the launch of F8, Facebook's annual developer conference. 

Over the past few days Facebook has released a flurry of updates, revelations and snippets hinting at where the platform is heading in 2015.

Here's a round up of the biggest announcements.

1. Messenger's big future

Facebook has big plans for Messenger. Recently updated so friends can make payments to one another – now the app is opening up to developers.

Translation: Messenger is virtually becoming its own platform and will soon be sporting all sorts of extra features and functionality. Handy considering over half of all Facebook users access the platform from a mobile device.

2. Embedded videos

Video continues to loom large in Facebook's plans. At F8 Facebook announced users will soon be able to embed Facebook videos on their blog or website – a space currently dominated by YouTube and Vimeo.

In a further nod to its video vision, Facebook will also support 3D spherical video, which allows users to pan around a video with their mouse.

3. Improved app analytics

Facebook has just announced Analytics for Apps, a new feature aimed at giving marketers more demographic ammo to better target campaigns.

Analytics for Apps gives insights into who is using your app, in addition to conversion rates and how far certain groups progress in the sales cycle.

As the data becomes deeper expect more mobile personalisation in 2015.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU