Back in May we reported that Facebook was working on a Snapchat rival called Slingshot. Now it appears Facebook has launched Slingshot – by accident.
Slings and arrows
Earlier this week rumours started spreading that Facebook had launched Slingshot for iPhone is several countries.
The app was quickly withdrawn, but not before a number of sites including Tech Crunch had taken screen shots that included information about how Slingshot works.
Snap it up
Apparently much like Snapchat – allowing users to share photos and videos, in addition to features that allow “reaction” shots to be send immediately.
“Slingshot lets you quickly share moments —little and big— with all your friends. Shoot a photo or video of what you’re up to and sling it to a bunch of people.
“They won’t be able to see your shot until they sling something back. Tap on a shot to react, or simply swipe it away,” the Slingshot brief explains.
Mobile monolith
Facebook released a statement admitting the app, which is still in testing, had been released in error. No official launch date was mentioned.
After Snapchat refused Facebook's US$3 billion buyout offer last year, Facebook responded by acquiring Snapchat rival WhatsApp for US$20 billion.
However Facebook continues to struggle with the lucrative teen market – something Slingshot may address when it's eventually, and officially, released.
If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.
Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!
RECOMMENDED FOR YOU
Instagram Introduces Trial Reels for Creative Testing
Instagram has introduced Trial Reels, a feature designed to…
Instagram has introduced Trial Reels, a feature designed to…
LinkedIn Culls Community Top Voices (Gold Badge)
In a move that could reshape how professionals engage…
In a move that could reshape how professionals engage…
TikTok Expands Search Ad Campaigns
TikTok has made a significant move into the world…
TikTok has made a significant move into the world…