[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook and Apple strengthen alliance

Facebook and Apple have strengthened their ties by announcing a partnership between Facebook Gfts and the iTunes Store.

The gift that keeps giving

Facebook Gifts launched in September and allows users to send physical gifts and vouchers through the social network. 

Since launching Facebook Gifts has steadily upped its offering, including the ability to give charitable donations in the wake of Hurricane Sandy.

This week Facebook announced that users can now purchase iTunes Gift Cards accompanied with music recommendations via Facebook Gifts.

Apple of Facebook's eye

The announcement marks a strengthening of the relationship between Facebook and Apple.

Facebook functionality was baked into Apple's iOS 6, while Facebook's sharing buttons now appear on iTunes.

By leveraging one another's massive user base, this arrangement will most likely prove a boon for Facebook and Apple – although details about profit sharing remains unknown. 

Apple posted a record $2.1 billion profit from the iTunes Store last quarter. With this new arrangement, that record may not last for long. 

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn Video Up 38%

LinkedIn Video Up 38%

Video content is becoming increasingly important on LinkedIn. Watch…

Video content is becoming increasingly important on LinkedIn. Watch…