[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook beefs up Graph Search

Facebook has just extended the reach of Graph Search to include posts and status updates.

Searching the graph

Facebook first launched Graph Search 10 months ago, as a feature that allowed users to discover information through their social circles. For example, users can ask “What are my friends' favourite cafes?” and be shown results based on their Facebook friends' preferences.

Graph Search's tentacles now extend to posts and status updates, Facebook announced in a blog post.

“Now you will be able to search for status updates, photo captions, check-ins and comments to find things shared with you,” Facebook explained.

Comments on posts cannot currently be searched using Graph Search. 

Post all about it

The update to Graph Search will help Facebook's fledgling hashtag feature, and strengthen the social network's position as a hub for real-time news. 

WIll this affect Twitter? Perhaps down the track. What it will do in the short term is give Facebook another rich vein of user data, which can be wrapped in a bow and presented to marketers for more targeted advertising. 

The updated Graph Search is now being rolled out to US users, with other countries expected to follow soon.

To find out more visit newsroom.fb.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU