[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook brings free calling to iOS

Over the weekend Facebook has quietly updated its iOS app to offer free voice calling.

Ring around

Facebook already offered the feature on its iOS and Android Messenger apps, but has now rolled out the update to its premiere iOS application.

Users can now call friends who are online directly from a sidebar in the app, with no phone number required.

Facebook phone?

Facebook might never build a phone, but that doesn't mean Mark Zuckerberg doesn't want a bigger slice of the mobile pie.

In the company's recent earnings report, Mobile DAUs (daily active users) surpassed Web DAUs for the first time. Mobile MAUs (monthly active users) numbered 680 million, an increase of 57 per cent over the year.

Skype sacrificed?

Facebook has obviously taken notice, although it's interesting to note that free voice calls may cannibalise the market for Skype, which Facebook owns.

However if Facebook can acquire more data points about its users this may lead to a more relevant news feed and targeted ads.

It seems Facebook is betting the extra data is worth taking a hit on Skype for.

The updated iOS app is now available from iTunes for US and Canadian users. An Android update expected shortly.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through February

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Meta Ads Come To Instagram Threads

Meta Ads Come To Instagram Threads

Meta has officially started testing ads on Threads, marking…

Meta has officially started testing ads on Threads, marking…