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DIGITAL MARKETING NEWS

Facebook challenges LinkedIn

Facebook is setting its sights on the digital job market by rolling out job posts in over 40 countries and offering users a professional way to connect.

Jobs on the feed

A new Jobs tab will be appearing on business Pages, Facebook Marketplace, and News Feed. Businesses would also be able to promote jobs with ads through the new Jobs dashboard.

In turn, job seekers will be able to search out posts, auto-fill applications with existing Facebook profile info, submit, and even correspond and schedule interviews through Messenger.

According to Facebook’s VP of Local, Alex Himel, “one in four people in the US have searched for or found a job using Facebook.”

Growing skills

Having been tested as far back as 2016, Facebook allied with multi-platform aggregator ZipRecruiter to add more jobs to the network.

Having been approved for North America, Facebook will begin rolling out the new feature to Brazil, France, Germany, Italy, Spain, and the UK on Android, iOS, and online.

The new Jobs dashboard can be found in the Facebook sidebar on the web and mobile More section to reveal postings by industry, location, and full-time or part-time positions.

Have you had success finding work through Facebook before the addition? Let us know in our comment section.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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