[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook continues to collect users and lots of cash

In news that will surprise few, it turns out Facebook is getting even bigger and quite a lot richer.

Giant steps

Facebook's Q1 2016 earnings report revealed that the social network now has 1.65 billion monthly users.

Over this period Facebook netted a tidy US$5.38 billion in revenue and US$0.77 earnings per share. 

This was above estimates and sent Facebook's share price up 8% following the announcement.

Social behemoth

In three months Facebook has increased in size by almost 4%, outpacing last quarter's 2.58% growth. Facebook is now five times larger than Twitter.

There are now 1.09 billion daily active users on Facebook, up from 1.04 last quarter. This figure has increased faster than monthly active users, meaning more people are logging in to Facebook, more often.

Mobile mover

Facebookers love to get out an about, dancing between Facebook's ever-increasing family of apps. 

Messenger now holds sway with 900 million users, while Instagram chimes in with 400 million.

The average user now spends 50 minutes per day across these three apps.

While Facebook has been making big inroads with 360 video and its soon-to-be released Oculus Rift headset, the company said it did not expect to see any revenue from its Virtual Reality efforts in 2016.
 

Learn with SMK through February

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Meta Ads Come To Instagram Threads

Meta Ads Come To Instagram Threads

Meta has officially started testing ads on Threads, marking…

Meta has officially started testing ads on Threads, marking…